Kaleidos Makeup
Social Media
Objective:
To align with the dramatic artistry of the eyeshadow segment’s online presence.
Approach:
A focus on vibrant color and original makeup artistry.
A combination of follower-generated and in-house product and model shots.
Presenting all products in an “eyeshadow style”.
Results:
Kaleidos Makeup’s Instagram content regularly achieved engagement rates up to and over 10%.
Primary Platforms: Instagram, YouTube, Facebook, Tik Tok, Pinterest
Highest Performing Platform: Instagram
