Acer

Social Media

Objectives:

• To cast a wide net to reach a mass market audience.

• To pivot to B2B sales.

• To present a more eco-friendly brand image.
  

Approach:
Worked with in-house designers to create fresh, simple, eco-themed content for Acer that expressed their new eco-friendly image consistent with their mass market positioning and kickstarted their B2B content strategy.

Results:
A reversal of declining engagement and follower growth rates.

Primary Platforms: Instagram, Twitter, Facebook, Tik Tok
Highest Performing Platform: Instagram