Kaleidos Makeup

Influencer Marketing

Objective:
To drive online store traffic and sales.

Approach:

  • Built close relationships with over 250 influencers to maintain a high volume of new collaboration videos at all times.

  • Prioritized YouTube video collaborations.

  • Focused on highly-trusted, emerging micro-influencers.

  • Prioritized providing influencers with free products rather than payments.

Results:
A marketing ROI of 15:1.

Here are a few examples of many successful influencer collaborations; search “Kaleidos Makeup” on YouTube to see more.

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